Global Market Leader AudienceScience Announces Agreement to Acquire European Targeting Business wunderloop
Luxembourg, 5 July 2010 – AudienceScience, an online advertising technology company driving digital marketing success, announced today plans to acquire wunderloop, an integrated behavioral targeting company based in Hamburg, Germany. Herewith wunderloop deliberately chose a partner who does business globally, in a step that has not only warded off the interim insolvency but also puts the company in an even better position than before.
AudienceScience looks forward to the cooperation: “AudienceScience is on a steady path of global expansion, having established clear leadership in the industry with regards to superior technology, quality data and unmatched expertise.” said Jeff Hirsch, CEO, AudienceScience. “We are excited about the prospect of enhancing The Audience Gateway and strengthening European presence with wunderloop’s exceptional team and technology.”
wunderloop CEO Torsten Ahlers adds: “AudienceScience is the ideal partner for wunderloop. At one stroke, we now have the opportunity to export wunderloop’s successful technology to the US and other markets while also enhancing our range here in Europe with AudienceScience’s great products.”
Customers, partners and employers will all benefit from the deal : AudienceScience and wunderloop now are able to jointly put together effective, international targeting solutions. The merging of wunderloop and AudienceScience’s customer and partner pool creates a huge increase in reach. The planned acquisition also creates a vast knowledge edge. The Hamburg site will remain in place and clients will continue to deal with their local support team at wunderloop .
Remarking on the past few weeks, Torsten Ahlers says: “ We would like to thank our customers, partners and service providers for the trust they placed in us. This trust was fully justified and will now pay off for everyone involved.”
wunderloop and the insolvency administrator were advised by Corporate Finance Partners (CFP). The insolvency-related issues were handled by the M&A consulting company Advantum Corporate Finance.
About AudienceScience:
AudienceScience technology provides a gateway enabling universal access to audiences. This integrated audience platform, The Audience Gateway, drives digital media success. Accessing 200 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence and control to execute effective global campaigns. Since 2003, AudienceScience has delivered over 50,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, Nikkei.com, SKECHERS, and Wall Street Journal Digital. For more information, please visit www.AudienceScience.com .
About wunderloop
As Europe’s leading provider of Integrated Targeting Services wunderloop offers the possibility to precisely reach target groups on the Internet. The company uses its ‘wunderloop custom’ and ‘wunderloop connect’ solutions to gather information about the online behaviour of users. wunderloop makes all its targeting and analysis methods available on an integrated platform, enabling its customers to target Internet users with relevant advertising, content and suitable shopping offers. Schleswig-Holstein’s Independent State Office for Data Security (ULD) and TÜV Rhineland have certified that wunderloop’s information and data processing poses no risk to privacy or data security. wunderloop was also the first company in Germany to qualify for the European Union-backed ‘EuroPriSe’ seal for exemplary privacy protection. wunderloop’s customers include such noted marketers and publishers as AdAudience, T-Com/T-Online, ad pepper media International N.V, RTL, G+J Electronic Media Services, Telecom Italia, Tiscali, CondeNast, Marktplaats (an eBay subsidiary), Mondadori Digital Publishing, Orange, SBS TV and Ilse Media. wunderloop cooperates with such renowned agencies as pilot, GroupM and OMD. The majority of Germany’s 30 biggest marketing firms rely on wunderloop .
display se ha transformado de manera radical en los últimos anos. Si bien ésta es una buena noticia , también es verdad que hace más difícil entender la complejidad de la industria, incluso para los propios profesionales. El mapa del mercado estadounidense ha recibido una gran acogida y ha demostrado ser de gran utilidad, razón por la que hemos querido trasladar esta iniciativa a nuestro mercado y facilitar el entendimiento del ecosistema europeo de un simple vistazo. Asimismo, la naturaleza dinámica del sector hace que el posicionamiento de los distintos actores cambie continuamente y a gran velocidad. De ahí, que el mapa de mercado de la publicidad online en formatos display deba considerarse como una instantánea de la situación actual, desde la óptica de nuestros socios de negocio y de algunos de los principales editores del sector digital”.
